About THIS IS SYC
THIS IS SYC
Where creativity, culture, and community collide.
Founded by Sterling Carroll in Lockport, New York, Spill Your Creativity™—THIS IS SYC—is a creative lifestyle and retail universe built around art, music, fashion, design, self-expression, and hands-on experiences.
We create products and spaces that invite people to do more than consume. We want people to make something, discover something, care for themselves, connect with others, and express who they are.
The SYC Universe
- Boom Bear: Collectible characters, creative activities, books, storytelling, and hands-on play designed to spark imagination.
- SterlingBLVCK Premium: Small-batch beard, body, scent, and self-care essentials inspired by personal style.
- Mixtape Candles: Music-inspired fragrance experiences created to set a mood and spark a memory.
- Vinyl & Sound: Records, listening experiences, and culture-driven music programming.
- SYC Experiences: Workshops, paint nights, youth programs, community events, and creative collaborations.
The SYC Culture Lab
Our physical home at 400 West Avenue in Lockport brings the full universe together. It is part retail shop, part creative studio, and part community space—built for shopping, making, learning, gathering, and experimenting.
Our Mission
We believe creativity belongs in everyday life. Our mission is to make self-expression more accessible, create meaningful cultural experiences, and build stronger community through products, programs, and shared imagination.